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TVTV (short for Top Value Television) was a San Francisco-based pioneering video collective founded in 1972 by Allen Rucker, Michael Shamberg, Tom Weinberg, Hudson Marquez and Megan Williams. Shamberg was author of the 1971 "do-it-yourself" video production manual Guerrilla Television. Over the years, more than thirty "guerrilla video" makers were participants in TVTV productions. They included members of the Ant Farm: Chip Lord, Doug Michels, Hudson Marquez and Curtis Schreier; the Videofreex, Skip Blumberg, Nancy Cain, Chuck Kennedy, and Parry Teasdale. TVTV pioneered the use of independent video based on wanting to change society and have a good time inventing new and then-revolutionary media, ½" Sony Portapak video equipment, and later embracing the ¾" video format.
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TVTV - The Lord of the Universe (Guru)
A behind-the-scenes documentary about the events and personalities surrounding Superbowl X in Miami between the Pittsburgh Steelers and the Dallas Cowboys. Features intimate portraits of the players and the CBS personnel who broadcast the events of Superbowl week. Produced with multiple lightweight video cameras in TVTV style, it is both informative and revealing of the extremes surrounding football culture and hype.