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TVTV (short for Top Value Television) was a San Francisco-based pioneering video collective founded in 1972 by Allen Rucker, Michael Shamberg, Tom Weinberg, Hudson Marquez and Megan Williams. Shamberg was author of the 1971 "do-it-yourself" video production manual Guerrilla Television. Over the years, more than thirty "guerrilla video" makers were participants in TVTV productions. They included members of the Ant Farm: Chip Lord, Doug Michels, Hudson Marquez and Curtis Schreier; the Videofreex, Skip Blumberg, Nancy Cain, Chuck Kennedy, and Parry Teasdale. TVTV pioneered the use of independent video based on wanting to change society and have a good time inventing new and then-revolutionary media, ½" Sony Portapak video equipment, and later embracing the ¾" video format.
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TVTV - Adland
A scathing look at the world and the people who churn out tens of thousands of TV commercials annually. Legends of advertising like George Lois and Jerry Della Femina are juxtaposed with behind the scenes look at a Ronald McDonald commercial, a visit to a late night San Francisco car dealer (“Where the price slasher lives!”),and on the set with kid commercial star Mason Reese. As George Lois says, it’s fun to put commercials out there, “like poison gas.” Many of these people are clever, shrewd pitchmen. Others are hacks. They’re all here.